Thursday, September 23, 2010

The Beater Bash.

Okay, peeps, just got to share these pics with you really quick. I don't have time for a full-on post, because I'm an IMPORTANT BUSINESS OWNER and all, but this past weekend, a somewhat rowdy and dysfunctional group of us got blasted and bombed the most beater bikes you can imagine down a technical trail. In costumes. With beer taped to our bikes. It was phenomenally funny. I was a superhero. I saved the world wearing a red cape. The fact that you're still breathing? YOU'RE WELCOME. It's tough work, saving the world and all, but somebody has to do it. Enjoy the pics.







Wednesday, September 15, 2010

Launched.


WOW. Okay, so I've been a little MIA when it comes to blogging. I have a legitimate excuse: In the last three weeks, I have:
  1. Started a business.
  2. Rounded up six clients.
  3. Worked all weekend, every weekend.
  4. Worked late into every evening.
  5. Secured a KICK-ASS APARTMENT, in downtown SLO. Will be moving on Monday.
  6. Conducted a focus group and have launched two brands.
  7. Launched a website for a client.
  8. Developed my own branding and business plan. Website in the works.
  9. Have still managed to ride/run every day. Clocking 12 hours a week, yo.
  10. Have found supreme fulfillment in new profession. A.K.A. BUSINESS OWNER.
Did I mention I've probably showered four times in the past three weeks and my room is an effin' disaster? Oh, and dating, or men crossing my mind? NOT ON THE PRIORITY LIST. But I have cool business cards coming!

Basically, my life has re-shuffled in prioritizing. I will admit, though, some things are falling way off the radar. It's the Vuelta de Espana, for example. I DON'T EVEN KNOW WHO'S WINNING. No time to peruse VeloNews! And my daily NYTimes online fix? OUT THE WINDOW. Bummer.

However, I have never felt more fulfilled in my vocation. Oh! Some background on all this business talk, because I probably lost you all way early.

So I started a business. Point #1, above. What kind of business? A marketing business. I'm on my own. No more agency minion-idom! I now choose who my clients are, and I choose which brands are worth investing in. My business model focuses on small businesses, start-ups, and green/sustainable businesses. Because I don't have the agency overhead, I can offer kick-ass marketing/strategy services for half the cost. I have enough industry contacts to outsource media and design to freelancers. So far, it's been wildly successful. I haven't had time to breathe, really.

Every day, since I've started this venture, I have felt incredibly blessed. Truly. Deeply. I'm working, for example, with a sustainable farm. I'm hooking them up so they can be a CSA (community supported agriculture) product. I'm advertising and educating their story--namely, 100% grass-fed beef is HEALTHY. It rocks. It's good for you, it's good for the environment. I'm immersed in my most favorite topic, every day, and I'm using all of those agency skills I picked up for a good cause. No more Hot Pockets! I'm embarrassed to say I actually worked on that brand. I no longer work on brands that go against everything I believe in.

I'm blessed every day by the connections I'm making, by the brands I'm linking together, and by the difference my work is making. I'm overwhelmed, at times, by the amount of work I've taken on, at once (ADD says--DO IT ALL NOW!), but I'm learning to take a deep breath and slow down.

It's a wild ride. But I feel found. After all of the craziness and seemingly nonsensical paths my last 10 years have taken, I finally feel clarity and peace. I love being on my own. I love operating my own business, and I'm so grateful I can put my skills and experiences to good.

Blogging may be a bit sporadic, but I'll try. Thanks for reading.